Concierge Membership Development
Define and structure the concierge membership model, including naming, 3/6/12-month offerings, and included services. Deliver written descriptions for each membership level, website-ready language, a client-facing PDF, and a printable marketing brochure outlining key benefits.
Patient Conversion to Membership
Create client communication strategy and workflow to transition existing patients into the concierge model, including an email template, tracking spreadsheet, and a simple conversion process to monitor adoption and outcomes.
Physician Referral Program
Develop a physician referral strategy including a local concierge doctor list, outreach messaging (email, phone, and in-person pitch), marketing asset for providers, and a tracking system to manage outreach and referrals.
Social Media Launch & Month-One Content
Launch Instagram, Facebook, and TikTok accounts with cohesive branding (fonts, colors, messaging) and optimized bios. Develop a Month One social strategy including 12 content concepts (4 video scripts and 8 branded static posts with captions), plus on-site filming for 8 videos. Provide pre-filming guidance on hair, makeup, wardrobe, and location, with filming anticipated to take up to two hours.
Meetings
4 meetings (once a week, 60 min each)
Concierge Membership Development
Define and structure the concierge membership model, including naming, 3/6/12-month offerings, and included services. Deliver written descriptions for each membership level, website-ready language, a client-facing PDF, and a printable marketing brochure outlining key benefits.
Patient Conversion to Membership
Create client communication strategy and workflow to transition existing patients into the concierge model, including an email template, tracking spreadsheet, and a simple conversion process to monitor adoption and outcomes.
Physician Referral Program
Develop a physician referral strategy including a local concierge doctor list, outreach messaging (email, phone, and in-person pitch), marketing asset for providers, and a tracking system to manage outreach and referrals.
Social Media Launch & Month-One Content
Launch Instagram, Facebook, and TikTok accounts with cohesive branding (fonts, colors, messaging) and optimized bios. Develop a Month One social strategy including 12 content concepts (4 video scripts and 8 branded static posts with captions), plus on-site filming for 8 videos. Provide pre-filming guidance on hair, makeup, wardrobe, and location, with filming anticipated to take up to two hours.
Meetings
4 meetings (once a week, 60 min each)